ICC vs IPL

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Even before the World Cup Cricket 2011 Indian Premier League (IPL) season 4 will be played on the field as tournaments against each other in the fight for advertising. Two cricket with mega advertising estimated cost Rs 1500 -1700 Rs. From this, the experts predicted that IPL will collect a large chunk. The ratings game average for the previous edition of IPL, the audience measurement of TV (TAM) was two times higher than the World Cup. And less than two weeks to go in the World Cup, IPL, which begins on April 8 had already managed to rope in the 11 sponsors of the World Cup eight. Apparently, the story of strong viewer ship IPL - especially among young people, who seem to prefer short IPL twenty more about the format of a Dyer - found traction with advertisers.
 "Of the total housing IPL and advertising costs of the World Cup, IPL should definitely sack of 60-65%," says Rohit Gupta, President, Multi Screen Media (MSM), which owns a Sony TV package India, including Max, the official television station in the IPL. "Ad Rates for Rs 5.5 lakh central IPL with ten seconds, which is 20-25% higher than in previous editions. The spot is almost sold to date, despite the World Cup in the first place. IPL's popularity is obvious that his chances game average, almost 5, compared with about 2.5 for the World Cup, "added Gupta. ESPN, which sends the ICC World Cup 2011, says the company does not disclose the financial, political. However, one industry source, who did not wish to be named, said the Rs 1,700 crore TE total cost advertising will be Kitty's World Cup is close to Rs 750 crore. "You have to take into account the fact that Russia has 49 games against about 74 games in the IPL. In addition, the air time available for the World Cup with the decision of the ICC, which does not belong to PW, he added.